About Me
About Me
Hi, I’m Dr. Alex Eisenberg — a board-certified family medicine physician.
My Philosophy of Care
I believe medicine is most powerful when it’s personal. My approach is grounded in empathy, clear communication, and a commitment to evidence-based care that respects each patient’s unique life story. Whether I’m managing chronic conditions, supporting preventive health, or helping patients navigate complex medical issues, my focus is always on building long-term, trusting relationships.
My Path in Medicine
From an early age, I’ve been fascinated by people—their stories, emotions, challenges, and resilience. I found profound fulfillment in helping others, and this desire to understand my fellow human beings ignited a passion for psychology. But the more I learned, the more I realized that people are an intricate blend of mind, body, and spirit. To truly understand and care for someone, I knew I needed a strong foundation in both biology and psychology.
That insight shaped my path: I pursued a double major in Biology and Psychology during my undergraduate studies, determined to integrate these perspectives into my future work. Medical school offered a deep and rigorous understanding of the biological side of health, but it was during my earliest clinical experiences that I truly saw the importance of marrying scientific knowledge with emotional insight. Even the most brilliant physicians can find their efforts limited if they don’t take time to understand the person behind the symptoms.
After completing my medical school training and residency in South Carolina, I joined a hospital-owned primary care practice in Port St. Lucie, Florida. Although I had some exposure to practice management during training, nothing quite prepared me for the systemic challenges I would face in day-to-day practice at a traditional primary care practice. In just over two years, my patient panel ballooned to over 7,500 individuals—a volume that made it increasingly challenging to provide the kind of thoughtful, personalized care I so profoundly believe in. No matter how hard I tried, the time I had to truly connect with my patients was suffocatingly limited.
Leaving that position was one of the hardest decisions I’ve made. I had developed meaningful relationships with so many wonderful patients and families. But ultimately, I realized that to be the physician I aspired to be, I needed to align myself with organizations focused on transforming primary care—organizations that value quality over quantity, and connection over checkboxes.
That commitment brought me to Forward, an organization focused on disrupting the traditional system by tackling some of the toughest challenges in healthcare. Forward’s innovative model prioritized accessibility, continuity, and deep patient relationships. It was a place where I could practice medicine in a way that felt true to who I am. Forward’s mission was bold, and I took tremendous pride in being just a tiny piece of a team aimed at revolutionizing care for so many people. Forward also taught me that revolutions are hard, and even if the majority of humans agree with the mission, disrupting the status quo does not happen easily. Sadly, two years, three months, and nine days into my tenure, Forward was forced to close its doors for a final time.
The end of Forward was abrupt and an undeniable failure to achieve our mission. However, greatness takes countless failures to achieve. I hope that Forward’s shortcomings serve as a pedestal for the next attempt at reimagining healthcare. Allowing them a vantage point to see further and achieve more.